Programmatic Strategy & Execution

• Lead and manage the end-to-end programmatic offering across W Group and Hypermedia.
• Design and implement media strategies leveraging DSPs, SSPs, ad servers, verification tools, and data partnerships.
• Execute and optimize programmatic DOOH campaigns from setup through delivery, applying best practices in bid management, targeting, and data use.
• Suggest tactics and scalable programmatic solutions that align with broader media plans and growth initiatives.
• Develop pricing strategies with senior management, based on competitive market insights.

Sales Collaboration & Training

• Collaborate closely with the VP of Sales and Sales Teams to develop prospecting strategies and support business development.
• Mentor and train sales team members, especially the Hypermedia commercial unit, on programmatic concepts and practical application in DOOH advertising.
• Act as a subject matter expert in client meetings and pitches, helping communicate technical concepts clearly and persuasively.

Campaign Analysis & Reporting

• Own and manage insertion orders across advertisers, providing real-time and post-campaign insights.
• Strategically oversee end-to-end pDOOH campaign operations with Partners/Clients ensuring seamless execution, rigorous quality control, and continual performance optimization.
• Analyze campaign performance using advanced tools and generate custom client reports with actionable recommendations.
• Leverage data from various sources (internal and external) to understand audience behaviors and set performance expectations for OOH touchpoints.

Innovation & Technical Integration

• Maintain full technical understanding of the platform integration process and ensure seamless implementation.
• Explore and recommend relevant social media programmatic opportunities in collaboration with the marketing team.
• Keep up to date with market trends, audience behaviors, and technology evolution to ensure our offerings remain cutting-edge.

• Master Degree in IT or Digital Marketing, Communication, Business, or related tech field.
• 7-10 years of experience in media/programmatic advertising, including campaign management and analytics.
• Deep expertise in digital programmatic (DSPs, SSPs, audience targeting); prior agency-side experience is a strong advantage.
• Strong technical know-how and a keen understanding of the pDOOH advertising and technology landscape.
• Excellent attention to detail, accuracy, and quality control.
• Ability to manage and prioritize multiple tasks under tight deadlines.
• Analytical mindset with strong problem-solving and decision-making skills.
• Proactive, solution-oriented, and a strong communicator — comfortable working independently and collaboratively.
• Demonstrated experience in introducing new operational processes or strategies.
• Familiarity with both qualitative and quantitative research methods is preferred.

• Strategic Thinking: Ability to see the big picture, align digital initiatives with business objectives, and anticipate market shifts.
• Cross-Functional Communication: Able to translate complex technical concepts into clear business language and vice versa, ensuring alignment across sales, tech, and leadership teams.
• Influencing & Persuasion: Skilled in gaining buy-in from internal stakeholders and external clients by articulating value and aligning solutions with their goals.
• Problem-Solving & Adaptability: Comfortable navigating ambiguity, resolving challenges quickly, and adapting strategies in dynamic environments.
• Collaboration & Stakeholder Management: Strong interpersonal skills to build trust and maintain effective relationships across departments and entities.
• Leadership & Initiative: A proactive leader who takes ownership, drives initiatives independently, and inspires cross-functional teams without direct authority.
• Attention to Detail & Accountability: Maintains a high level of accuracy and ensures end-to-end ownership of deliverables and outcomes.
• Training & Mentoring: Capable of enabling and upskilling commercial teams, especially in understanding and selling programmatic solutions.